With today's increasingly hectic schedules, people's attention span has also been decreasing. Surveys indicate that people now often prefer to watch a one-minute video clip than read a five-minute blog post with the same information. Since 2018, Content Marketing Institute has advocated that content marketers produce or include videos in their content line-ups and schedules. And this is not even a question of importance—we are now in the age of YouTube, Instagram Stories, Instagram Reels, Tiktok, Snapchat, webinars, and more. Video content is the way to go for content marketing these days.
If you are still not producing videos for your content, it is time to get in the game. Marketing companies such as IBA Advertising include production houses that can create high-quality videos for your online content. IBA Media Video Production is one of the top production houses in Dubai.
People love watching videos. Videos are easily accessible, and if you include them in your marketing campaigns, you will tap into a vast audience that is just waiting to know more about your services.
Consider these statistics:
Search engines like Google prioritize content with high engagement, and videos are on top of that list for the highest engagement rates. Videos usually command higher and longer page views. If you put your video on your website and YouTube, your search visibility will likely significantly increase. Promote it on social media, and it will indeed shoot through the roof!
Studies indicate that including a video on a landing page can increase conversions by 80%. Video presentations are more likely to influence buying behavior as compared to simply reading the same information. Emotions are better conveyed through videos making it a powerful and convincing selling tool.
You have to show yourself or show your business through videos to create a more similar personality for your brand that translates to real life. In a way, it's like showing your face to your customers. According to a survey, 90% of users say that product videos are helpful in their buying decisions. If you put out informational videos, the more you build trust and confidence from your viewers.
Ninety-eight percent of customers prefer to watch an explainer video about a product or service instead of reading them. If you want to explain a complex concept, create animated videos.
Video marketing is growing, and you are only going to be limited by your imagination. Take advantage of the incredible range of opportunities it can give your company. IBA Advertising can handle corporate video making for your company, commercial video production, and 360-degree video creation. Tell us how you would like to be remembered – what impression you would like to leave – and we will weave your story through state-of-art video editing with 5k resolution using the latest cameras, lighting, and audio equipment. Contact us today to experience the new 360 ° video and photography.