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What are the benefits of investing in SMS Geofencing?

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Since the introduction of Smartphones in the market, there has been a significant surge in the use of mobile phones. As consumers now have access to a plethora of choices, businesses are compelled to explore diverse marketing strategies to effectively reach their target audience.

Given the prevalence of social media usage and the accessibility of location data through various apps, geolocation has become a familiar concept. Industry professionals are utilizing this feature to target specific customer segments. Once a customer enters a designated area, businesses capitalize on the widespread availability of geolocation in apps worldwide. When users enable location services on their mobile devices, they grant permission for apps to track their whereabouts.

SMS Geofencing

Similar to internet-dependent apps utilizing geolocation, businesses can leverage SMS-based location data of clients to send targeted promotional messages, ultimately contributing to increased sales, which is a primary goal for every enterprise. This approach, known as SMS Geofencing, involves sending messages to customers who have given prior consent to receive them when they enter a specific location. However, before incorporating this unique and rewarding SMS feature into your business strategy, it is crucial to follow specific steps to ensure its legality and avoid potential legal complications.

Obtain approval from the receiver

This marks the beginning of SMS marketing campaigns. Sending promotional text messages to customers without their prior approval is not permissible; only those who have opted in for the promotional campaign can receive them. To encourage opt-ins, it is recommended to publicize your keywords. Another effective approach is to have people fill out forms to initiate the marketing campaign.

Request permission to access the location.

After receiving approval from your customer, the subsequent step involves requesting their location. This step is essential for SMS geofencing to function effectively. Simply obtaining opt-ins for promotional campaigns without seeking location permission will prevent you, as a brand promoting a product or service, from sending location-specific text messages. Once you have obtained permission to track the location, your chosen SMS provider will access the client’s GPS or RFID signals. With access to the customer’s location, you can send timely messages and capture their attention while they are in the specified area. So why wait when you can elevate your business with this cost-efficient channel?

Contact us at IBA if you need a primer on effective digital marketing.

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