How to grow your business in 2022 through automation with Google Ads

How to grow your business in 2022 through automation with Google Ads

Despite the world finally reeling from the effects of the pandemic that started over two years ago, experts have been saying that many shifts in consumer behavior that occurred over the past two years are likely there to stay. Surges across take-out food delivery, international and local online shipments and shopping, and other e-based services that arose as a result of lockdown are likely to continue rising.

Thus, for the e-marketer and advertiser, it is important to speedily adapt to these increasingly complex and growth-driven trends. Automation through Google Ads has been widely used these days to respond to consumer behavior shifts with the necessary agility, efficiency, and effectiveness. It saves digital marketing a lot of time and can even be smarter than the advertiser in improving ad performance.

So how does one maximize Google Ads automation to grow a business?

Maximize Google Ads Automation for Business Growth

1. Using several campaigns to maximize reach with minimal effort. Performance Max campaigns are easy to use and help the digital marketer probe through Google’s database of customers to identify the best customers for a business’s services, effectively converting previously hard-to-reach clients to newfound loyal customers. Discover campaigns make use of inspiring visuals to help a business reach around 3 billion users on Google. And with Video action campaigns and Smart Display campaigns, a business can make use of more stunning visuals to attract customers across the whole Google inventory.

2. Making meaningful and appropriate measurements. It is important in an ever-changing market and uncertain, ambiguous times for businesses to constantly reevaluate the ways one measures results and performance in the business. Google Ads makes use of a broad array of first-party data alongside privacy-safe technology such as browser APIs, and constantly models consumer patterns to provide you with the necessary data for your services. Making use of the measurements provided by Google Ads, a business can access more opportunities to gain incremental revenue, understand what’s most important to the brand, and discover new avenues for growth through Google-assigned values.

3. Making data privacy a priority. Consumers, although increasing in their consumption, are also starting to become increasingly wary of their privacy and security. To grow a business, one must use privacy-safe approaches to gather data from customers. Only in so doing will consumers trust a brand and become loyal clients. Besides, only taking in the most selected and personalized shared consented data from clients reduces the amount of information a business has to sift through and can improve ROI campaigns by increasing media efficiency. A business therefore not only builds healthy, respectful, trustworthy relationships with customers but also optimized processes that ensure success and growth.

Digital Marketing Relies on Google Ads Automation

Digital marketing in the pandemic and post-pandemic world will continue to heavily rely on Google Ads automation. It is important therefore to understand how businesses can thrive with this new digital marketing tactic. The world is changing, so we as digital marketers and e-based advertisers must adapt.

Contact us at IBA if you need a primer on effective digital marketing on Google.

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