As a business that needs an online presence, you might wonder what SEO is and why your marketing team considers it important. As a leading SEO specialist in Dubai, we thought it best to address the following concerns in this article:
• Does SEO matter for my business?
• Do I need to invest in SEO, or can my website get by without it?
Search engine optimization (SEO) consists of strategic actions and best practices to make your website show up on search results—and on the first page.
It takes time, usually needing the help of an SEO expert, to implement SEO for your business website correctly. If not done right, it can be disastrous and lead to disavowal (which means your website gets demoted to lower search rankings leading to potential loss of more site visits). If you would like to know more about which type of SEO services in the UAE fit your business, contact us today.
SEO is Google's method for determining which websites are more helpful for a consumer searching for something. Imagine the World Wide Web having millions of websites, and Google needs to crawl those websites to help recommend to people the best answer they are looking for. This is how Google came up with a method to make this ranking easier and more relevant to the readers.
Users trust search engines and achieving a top spot in search engine results signals that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.
SEO increases your visibility online, making it easier for your target market to find you when they search for something you offer. The higher you rank on a search engine result page (SERP), the more people are likely to go to your website and increase your organic page views.
The higher and more frequently you show up on SERPs, the more traffic it will bring to your website. Web traffic is just one of many SEO goals. Getting the top spot on a SERPs gets your website nearly 32% of clicks, and moving up just one place can increase click-through rates (CTR) by 30.8%.
Essentially, if Google increases your website authority, this means that your website is trustworthy, high quality, relevant, and has something to offer. You can only get a high score on page authority if your SEO is intact and at par with Google’s best practices.
Google continuously updates its algorithm for SEO so that fraudulent SEO companies do not manipulate it. Since it is constantly evolving, you need to stay on top of the latest trends to maintain your rankings in search results.
You need a trusted SEO partner who understands how your business works to implement solutions to help you reach more people and earn more revenue online. Contact us today to know how we can help.