Ten Trending Instagram Marketing in 2023
- December 26, 2022
- Social Media
- Czarina Angeles
The year 2022 is almost over and this year we saw a lot of changes on Instagram. Such as being able to post on Instagram desktop, the optimization of Recommendations, photos on full screen, and all videos posted as Reels.
Trend #1:
Reels are a priority
All videos will be posted, as a Reel is now the law on Instagram. Thus, in 2023 we will see Instagram prioritizing the feed Reels content. In fact, many have seen an increase in engagement on Reels posts and that is evident that Reels is a priority on the feeds and recommendations.
Trend #2:
Video Memes
Although static memes are here to stay video memes are more engaging. Something cute, abstract and funny should attract followers' attention. And encourage them to engage with the post.
Trend #3:
Nostalgic yesteryears
In 2022 Instagram launched many nostalgic features that are reviving trends decades ago. Such as Notes, which was adapted from MSN status, Group Profiles and music on the feeds. like the MySpace era. Revival is trending like how Facebook and Instagram have memories. Or on this day for Snapchat.
Trend #4:
Live Shopping
Live shopping has been around for almost three years now. It has become popular during the pandemic lockdown. And it will stay and is getting more and more popular. Instagram live video can be used for live selling of your products.
Trend #5:
Brand Personalities
Bringing aesthetically pleasing photos is a thing of the past. And we mean a real human being or personality that reflects your brand live and real in motion on either Reels or on Stories. Brand personality is like a brand ambassador that your target audience can relate to. This means that in 2023 you have to bring that personality to your content.
Trend #6:
Creator-inspired Content
Creators are the trendsetters of Instagram. Their content are so hyped up and has a strong following and engagement. And their followers engage with their content and support brands and businesses. They are the new trendsetters of Instagram.
Trend #7:
New ways of content creation
New and futuristic content will be seen more on Instagram. Such as AI (artificial intelligence), Avatars, animations, infographics, and 3D videos and photos.
Trend #8:
Boosted Content
Sponsored ads are not something new on Instagram. But this coming year expects to see more boosted content. Instagram is sharpening its ad tools to make it easier and more affordable for advertisers. It's a win-win situation for both the platform and the advertisers. Boosting content reaches a wider audience, increasing engagement and conversions.
Trend #9:
Brand Partnerships & Affiliate Marketing
Word is going about Instagram doubling brand partnerships and affiliate marketing incentives. Expect more collabs with social media influencers on brand promotions in 2023.
Trend #10:
UGC (User Generated Content)
User-generated content is content that was created by brand followers. They were organically created but paid for by the sponsor or brand. Social media influencers will be rising more in the coming year.