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Sending Bulk SMS to DND Numbers

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Reaching out to customers is a top priority for all brands. However, not all brands are able to engage with customers in a persuasive way. Additionally, it is virtually impossible to send promotional texts to numbers that have opted out of receiving them.

Before we discuss how bulk texts can be sent to DND numbers, let’s first understand what DND numbers are.

What Are DND Numbers?

DND numbers, or Do Not Disturb numbers, are numbers that have been registered with the Telecom Regulatory Authority of India (TRAI) to prevent them from receiving promotional messages from brands. People who register their numbers as DND do not want to be disturbed by marketing messages from companies, and brands are prohibited from sending promotional texts to these numbers.
Do Not Disturb (DND) numbers are numbers that have been registered with the Telecom Regulatory Authority of India (TRAI) to prevent them from receiving promotional messages from brands. People who register their numbers as DND do not want to be disturbed by marketing messages from companies, and brands are prohibited from sending promotional texts to these numbers, even during the allowed time when others can be reached out with marketing texts.

Sending transactional texts

Texts can be sent to DND numbers, but only if they are non-promotional. Transactional messages are allowed to be sent to DND numbers at any time, even 24/7.

Transactional routes are used to send:

  • Booking confirmation texts
  • One-time passwords
  • Delivery notifications
  • Payment confirmations
  • Product tracking ID details
  • Order updates
  • Verification codes
  • In addition to the messages mentioned above, other important alerts can be communicated via SMS to those who are on the DND list.

Another update for admins is the ability to automatically approve or decline member requests. This is especially useful for groups that do not have admins that can be online 24 hours a day. With automatic handling of member requests, admins do not need to spend too much time manually checking requests anymore. Applicants will also have a shorter time waiting for approval. At the same time, approval would then depend on a standard and fair acceptance process.

Contact us at IBA if you need a primer on effective digital marketing.

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