We all know reducing advertising costs while maximizing audience reach is critical, and while some stick to traditional marketing strategies, it's recommended that brands take advantage of cost-effective approaches such as SMS advertising. For example, SMS advertising in Dubai and the UAE is preferred for most brands to reach their audience because it has an expansive reach, provides excellent ROI, and is a great cost-effective marketing tool. Especially, in the health sector, SMS advertising is a necessity in their marketing and promotion.
As a brand, you need to meet customers where they are spending the most time. It is the fastest and most cost-effective way to engage. In the UAE, 93% of the population uses their mobile devices to access the internet. Consumers are not putting their phones down, and as a result, they are making more mobile purchases than ever.
It is clear—brands need to communicate with consumers on their phones. This is where SMS advertising (short message service) or texting comes in.
And a seasoned SMS advertising agency in Dubai is what you will need to achieve your target at the most cost-effective costs.
SMS messaging is also compatible with WhatsApp API linking recipients directly from the SMS message to the WhatsApp number of the sender. This makes it more convenient for consumers to respond and reach out to the sender.
It is one of the most direct and immediate channels available, with a 97% read rate within 15 minutes of delivery, compared to the 90 minutes it takes, on average, for someone to reply to an email.
A holistic advertising campaign means better brand resonance. Your brand must have consistent messaging and promotion across all channels. While SMS is a standalone channel, it can enhance and support other channels, such as social media, landing pages, WhatsApp, and email.
Using SMS messaging is a great way to collect feedback from customers in the form of surveys. Studies show that 31% of consumers usually respond to a survey sent via SMS, with a five-minute average response time.
Most consumers are now familiar with receiving text messages from businesses they frequent. They no longer feel annoyed if they get the occasional promo text as long as enterprises vary the type of content they send out—from the latest update, sales-related offers such as vouchers, discounts, promotions, or even birthday messages.
Hashtags and shortcodes are one of the many innovations for brand resonance. Using this strategy is effective in SMS marketing since text messages are short and straight to the point. Using shortcodes help your customers become familiar with your brand and keyword.
IBA Advertising is a leading SMS marketing agency in Dubai that helps target customers based on residence, language, and more. We provide services such as text message, bulk SMS, and SMS marketing campaigns. Contact us for a quote.